MakeMeSustainable.com
Editor's note: As many of you know, we often do a Weekend Web Review, but decided we'd wait one day to introduce you to MakeMeSustainable.com, which launched today.
So, you've installed CFLs, started walking instead of driving on those walkable trips, and set your hot water heater at the recommended 120 degrees. You're doing your part to help fight climate change, and that's great. But, do you ever wonder how much impact you're creating with these actions? Or, do you want to know how your actions compare to others? The newly-launched MakeMeSustainable.com provides a set of tools that will help you do just that.
The site is the brainchild of CEO Benjamin N.S. Brown, COO David Delcourt, and Chief Creative Officer Adam Schrader-Brown. I got the chance to talk to Ben and David just over a week ago as they walked me through the site, and told me a little bit about their mission. One word really sums it up: empowerment. The team at MMS want to empower users with the tools and knowledge that will help them actively reduce their carbon emissions, and connect with others who want to do the same.
MMS gives users a number of ways to set and meet goals for reducing their climate impact. When a user registers with the site (which is free), s/he provides information on his/her home and car. That creates a baseline carbon footprint — the system tells you how much carbon you emit in a year from home energy use and driving. You then have the opportunity to choose from a predetermined set of actions that can lower that footprint. For instance, on setting up my own profile and choosing actions I'd already taken, I figured out that I'd installed CFLs in nine light fixtures around my home. I plugged that information into the designated fields, and then told the system that I'd completed that action. It, in turn, told me what kind of reduction this created in my overall carbon footprint. And, after you've taken the actions that are relevant and affordable for you, MMS also offers the opportunity to purchase Native Energy carbon credits to further reduce your load.
Numbers are nice, but MMS goes a further step by providing a user with a graph that shows the difference between the baseline and the reduced carbon footprint. Each time a user completes an action, his/her impact is reflected accordingly.
My profile… : with evidence that I have work to do!
MMS doesn't just stop with showing individuals the difference they can make, though: it also provides a range of social networking tools that allow them to connect with other users in groups, to create a group themselves (so, a company or organization, for instance, could track all of its employees' or members' carbon footprints individually and collectively), and to patronize local businesses that are also working to lower their footprints. Maps can be created within a user's profile to find nearby businesses; if there aren't any listed, you can even invite businesses that are doing good by the planet to join.
For a site in public beta, MakeMeSustainable is awfully impressive. There are certain limitations at this point: you can only figure your carbon footprint for home energy use and transportation — of course, that's the lion's share of it for most of us! There are a couple of other action choices I'd like to see available in addition to those the site has included — I can't get credit for using my reel mower, for instance. These are minor things, though… overall, the site provides a robust set of features for measuring the impact of what we do… or even what we don't. And the MMS team has more in store, so keep checking back… or, better yet, create a profile and start taking advantage of these tools.
Are you a Facebook user (or even junkie)? Are you tracking your carbon emissions at MakeMeSustainable? Or, are you a lensmaster or frequest visitor to Squidoo? If so, come by, say "Hi," and join our groups and efforts at these popular sites!
