The Green Options (Mini) Interview: Gerd Leipold, Executive Director, Greenpeace International
Editor’s note: While I highlighted the group sessions and activities in my coverage of the Symi Symposium in Paros, Greece, last month, I also had the great pleasure of meeting a number of people engaged in important and interesting work on environmental protection and restoration. One of those individuals was Gerd Leipold, the executive director of Greenpeace International. Gerd and I were originally going to do a podcast interview, but symposium activities prevented that, so he agreed to answer the handful of questions I’d prepared by email.
Gerd, and Greenpeace International, are based in Amsterdam, The Netherlands.
Green Options: While Greenpeace is no longer viewed as the radical environmental group by US citizens (that honor is now reserved for ALF and ELF), it’s still often considered extreme by many Americans, particularly the on the right. How do you respond to these kinds of labels? How would you characterize Greenpeace to someone concerned about the same issues as the organization (the environment, nuclear energy and weapons, world peace), but who also might be put off by the perception of GP as "radical?"
Gerd Leipold: The most extremist environmental groups in the US are the government of George W. Bush and some big corporations like Exxon Mobil, who still refuse to fully acknowledge the clear evidence of climate change and prevent the necessary action.
I think that an objective observer would come to the conclusion that what we now know about the state of the environment vindicates 35 years of campaigning by Greenpeace. While we had strong and stark messages, one certainly can say now that we were more foresighted and more realistic than those who termed us extremist.
GO: I spent some time on the Greenpeace international web site today, and while I saw plenty of examples of the kinds of direct activism most commonly associated with Greenpeace (disrupting nuclear weapons testing, whaling, etc.), I also saw a number of consumer awareness and educational efforts (tips for green living, 7 Steps Towards an Energy Saving (R)Evolution). Is that a relatively new area for GP? Does this show an embrace of more evolutionary tactics vs. revolutionary? Does the web itself affect Greenpeace’s campaign style at all?
GL: Raising awareness and stopping environmental abuse through our peaceful actions remains at the heart of Greenpeace. But we also believe that we need millions of people to become Greenpeace activists in their way and with their possibilities. Only if many people become active and live differently do we stand a chance to overcome the environmental crisis.
The web has affected our campaigning style, because it allows a faster, deeper and more responsive relationship with supporters and members of the public. The web is a powerful tool of communication and organization, and it allows global action. It also allows campaigning without having a physical office infrastructure in a country, and therefore increases the global reach of Greenpeace.
GO: Can you give us any insight into upcoming Greenpeace campaigns? What should we be looking for?
GL: Our highest priority is climate, and we are putting special emphasis on creating awareness about the reality of climate change in India and China. Over the next few months we want to influence the crucial negotiations for the next phase of the Kyoto agreement: the positive countries need to be encouraged to agree to bold targets, and any attempts by the United States to derail the process needs to be counteracted.
One of the quickest ways to reduce climate change impacts is to protect ancient forests. If we manage to keep old forest standing, then we have achieved a massive reduction of greenhouse gas emissions, we have protected many endangered animals and plants and some of the most beautiful and important ecosystems. And we can only do it if we also protect the future of the people who live in and of the forests. Therefore, rainforest protection in the Amazon, in Indonesia and the Congo is big task for us.
We have also a big campaign to stop the whaling operations of Japan in the Southern Oceans. Our whaling campaign is part of our oceans work, where we draw attention to the perilous state of the world’s oceans.
Thanks to Gerd for taking the time to answer my questions. For more on his perspective on climate change and related environmental challenges, watch this interview conducted at the symposium.
Photo source: papendreou.gr
