We’ve been working hard lately to reach out through some of the web’s most popular social media sites, but, until now, we were MIA from 800 lb. gorrilla in this space: Myspace. We’ve fixed that, though, and are pleased to unveil the GO Myspace page.

If you’re a member at Myspace, please add us as a friend, and ask your other friends to do so. We’ll be highlighting chosen content there, as well as keeping users in the loop about devlopments at GO.

As always, let us know if you have suggestions. We’ll see you there!

The Gaiam Community site is a great resource for information on not only green living, but also health and wellness, mind-body fitness, and even spirituality. The site contains articles, discussion forums, and videos, but no blog… at least, no blog yet.

In October, Gaiam Community will launch it’s blog, and, judging from their plans, it will quickly attain the status of a "must-read." They’ve already lined up yoga guru Rodney Yee, and Gaiam Real Goods founder John Schaeffer to write for it. In fact, the only thing they don’t have is a name. Rather than hand that task over to the marketing department, they’ve decided to hold a contest.

The "Name Our Blog" contest will end on September 16th, so start thinking quickly. They’re looking for a name that "will encompass the spirit of all the subjects we cover here in the Gaiam Community — and be clever and unique too!" The winning entrant will receive a $250 Gaiam.com gift certificate; five runners up will receive $50 gift certificates.

We’re happy to give the Gaiam Community a plug, and encourage you to enter the contest. And we’re looking forward to the blog itself…

The Piaggio Group USA, a US subsidiary of the famed Italian maker of Vespa scooters, is giving Vespa riders and enthusiasts a chance to express their passions with the launch of its "Go Green Vespa Video Challenge."

Launched on August 20th, potential entrants have until October 15th to make a video (15 seconds - 2 minutes in length) that highlights "Vespanomics," or the facts about scooters’ contributions to reducing gas consumption, carbon emissions and traffic congestion. A few claims made by Vespa:

• Did you know that if Americans were to switch just 10% of their total mileage to scooters, they would save roughly $42 million on gas and consume 14 million gallons less fuel PER DAY (based on $3/gal average).
• If Americans were to switch just 10% of their total mileage to
  scooters, carbon dioxide emissions could also be reduced by 324 million
  pounds per day.
• By shifting the daytime vehicle mix to 80 percent cars / 20 percent
  scooters in the Manhattan (New York City) Central Business District
  (stretching from 60th Street to the lower tip of Manhattan), there
  would be a total decrease in delay of more than 4.6 million hours per
  year - which translates to time savings of nearly 100 working hours per
  person annually.

The prizes for winners are, as you might guess, Vespa scooters. The grand prize winner takes home a GTS, second place scores an LX150, and third place a LX50. Official contest rules are available here.

Apparently, Vespa also has hybrid scooters in the prototype stage… we’ll keep an eye on this.

Editor’s note: While I highlighted the group sessions and activities in my coverage of the Symi Symposium in Paros, Greece, last month, I also had the great pleasure of meeting a number of people engaged in important and interesting work on environmental protection and restoration. One of those individuals was Gerd Leipold, the executive director of Greenpeace International. Gerd and I were originally going to do a podcast interview, but symposium activities prevented that, so he agreed to answer the handful of questions I’d prepared by email.

Gerd, and Greenpeace International, are based in Amsterdam, The Netherlands.

Green Options: While Greenpeace is no longer viewed as the radical environmental group by US citizens (that honor is now reserved for ALF and ELF), it’s still often considered extreme by many Americans, particularly the on the right. How do you respond to these kinds of labels? How would you characterize Greenpeace to someone concerned about the same issues as the organization (the environment, nuclear energy and weapons, world peace), but who also might be put off by the perception of GP as "radical?"

Gerd Leipold: The most extremist environmental groups in the US are the government of George W. Bush and some big corporations like Exxon Mobil, who still refuse to fully acknowledge the clear evidence of climate change and prevent the necessary action.

I think that an objective observer would come to the conclusion that what we now know about the state of the environment vindicates 35 years of campaigning by Greenpeace. While we had strong and stark messages, one certainly can say now that we were more foresighted and more realistic than those who termed us extremist.

GO: I spent some time on the Greenpeace international web site today, and while I saw plenty of examples of the kinds of direct activism most commonly associated with Greenpeace (disrupting nuclear weapons testing, whaling, etc.), I also saw a number of consumer awareness and educational efforts (tips for green living, 7 Steps Towards an Energy Saving (R)Evolution). Is that a relatively new area for GP? Does this show an embrace of more evolutionary tactics vs. revolutionary? Does the web itself affect Greenpeace’s campaign style at all?

GL: Raising awareness and stopping environmental abuse through our peaceful actions remains at the heart of Greenpeace. But we also believe that we need millions of people to become Greenpeace activists in their way and with their possibilities. Only if many people become active and live differently do we stand a chance to overcome the environmental crisis.

The web has affected our campaigning style, because it allows a faster, deeper and more responsive relationship with supporters and members of the public. The web is a powerful tool of communication and organization, and it allows global action. It also allows campaigning without having a physical office infrastructure in a country, and therefore increases the global reach of Greenpeace.

GO: Can you give us any insight into upcoming Greenpeace campaigns? What should we be looking for?

GL: Our highest priority is climate, and we are putting special emphasis on creating awareness about the reality of climate change in India and China. Over the next few months we want to influence the crucial negotiations for the next phase of the Kyoto agreement: the positive countries need to be encouraged to agree to bold targets, and any attempts by the United States to derail the process needs to be counteracted.

One of the quickest ways to reduce climate change impacts is to protect ancient forests. If we manage to keep old forest standing, then we have achieved a massive reduction of greenhouse gas emissions, we have protected many endangered animals and plants and some of the most beautiful and important ecosystems. And we can only do it if we also protect the future of the people who live in and of the forests. Therefore, rainforest protection in the Amazon, in Indonesia and the Congo is big task for us.

We have also a big campaign to stop the whaling operations of Japan in the Southern Oceans. Our whaling campaign is part of our oceans work, where we draw attention to the perilous state of the world’s oceans.

Thanks to Gerd for taking the time to answer my questions. For more on his perspective on climate change and related environmental challenges, watch this interview conducted at the symposium.

Photo source: papendreou.gr 

Are you a Facebook user (or even junkie)? Are you tracking your carbon emissions at MakeMeSustainable? Or, are you a lensmaster or frequest visitor to Squidoo? If so, come by, say "Hi," and join our groups and efforts at these popular sites!

The GO Facebook group is open to all members of the GO community. Join us, and add your comments to our wall, or your ideas to our discussion board. We’ll get photos and such up as we get them…

The GO MakeMeSustainable group is also open to all members of the community. We’ve set a goal of reducing our carbon emissions by 30% (though we’re already well beyond that), so add your cuts in CO2 to our effort.

At GO’s Squidoo space, you can keep a close eye on some of your favorite GO series, including:

• Green Myth-Busting
• Green Style Spotlight
• Red, Green & Blue
• Weekly DIY
• Weekend Grub
• Weekend Review

Remember: anytime you click on an ad on a GO Squidoo page, the money we earn goes directly to Dos Margaritas.

We’re just getting started with making our move into various social networking spaces… stay tuned!

While this is a little different from our normal fare, when the Craigslist Foundation asked us if we’d help get the word out on its Nonprofit Boot Camp event, we were happy to oblige. Sponsored by eBay, the event will take place on August 18 at the University of California, Berkeley, campus. If you’re a nonprofit leader or a social entrepreneur, it looks like this will be a day full of educational and networking opportunities. According to the foundation’s web site, "Nonprofit Boot Camp is designed to educate and empower the next generation of nonprofit leaders and social entrepreneurs, connecting them with valuable industry resources, peers and potential supporters."

Boot camp features eight different educational tracks, ranging from nonprofit basics to fundraising to technology. Featured speakers will include Ami Dar, Executive Director of Action Without Borders/Idealist.org , and Aimee Allison. There will also be an exhibit hall featuring over 50 organizations that serve emerging nonprofit leaders and social entrepreneurs, and free one-on-one coaching sessions.

Sounds like a great event, and there’s still time to register. The registration fee is $50.

Thursday morning’s session at the Papandreou Foundation’s Symi Symposium focused on the "green economy": how to craft economic policy that both internalizes the costs of a carbon-based economy, and creates incentives to move away from carbon-intensive energy sources. The presenters in this session were Joseph Stiglitz, professor of economics at Columbia University and former member of the Clinton administration, and Angelo Consoli, Director, Codeco s.s., European Affairs and Progressive Communication.

Professor Stiglitz’s presentation picked up on a theme that has run throughout the conference: the question of the best economic mechanisms to address climate change. Stiglitz argued (as have others) that a carbon tax is preferable to a cap and trade system (the model embraced by the Kyoto treaty, and much of the business world). Because changes in the market away from fossil fuels will inevitably make those energy sources less expensive, carbon taxes keep their prices high, reflecting the costs imposed on society by carbon emissions. Stiglitz also argued that such taxation responds to another reality: market-based approaches won’t work by itself, and government investments in infrastructure, research, and preparedness will be needed to round out a comprehensive approach to fighting climate change.

Other costs that the developed world likely will face stems from advancing the concepts of energy security and independence. If countries like China and India act in accordance with these concepts, that inevitably means that they’ll be burning more coal — China is already building coal-fired power plants at the rate of one/week. This could be disastrous in terms of climate change, but it points to the need for developing countries to build their energy infrastructure. If countries like China and India have to impede their own development to play a part in a global response to the climate crisis, Stiglitz argued that they should probably be compensated.

All of these question are important for the next round of climate negotiations. Stiglitz noted that in order to bring the developing world into this process, measuring carbon emissions on a per capita basis will be critical, as will a strict enforcement system. His last point: trade sanctions will likely be the most effective means of enforcing adherence to carbon mitigation strategies adopted by the international community.

Consoli’s presentation dealt with a completely different issue: the necessity (his argument) of developing the hydrogen economy in order to address global warming. He argued that one of the major impediments facing the growth of renewable generation technologies is storage, and that by using renewables such as wind and solar power to electrolyze water and create hydrogen, we can overcome that impediment. Consoli noted that the development of such systems, which would be decentralized, also has the benefit of empowering (in every sense of the word) people around the globe without access to electricity, or the capital to create it with current centralized generation technologies. The economic effect of such a transition involves a move from carbon-intensive energy sources, which require high amounts capital, to renewable sources that require high amounts of labor, so renewable production of hydrogen as an energy storage mechanism ends up boosting employment and economic growth.

Consoli presented the EU Parliament’s Written Declaration on energy, and it’s five pillars:

• Efficiency
• Renewables
• CO2 Reduction
• Hydrogen
• Smart Grids

As you might imagine, the questions and responses came quickly and furiously to these presentations, and included thoughts about the political reality of carbon taxation, the idea that such taxes create a right to pollute, the problem of hydrogen generation from "dirty" sources, and the methods by which governments can encourage their citizens to accept changes that could be painful in the short term. As usual, I’m giving a quick and dirty overview here — feel free to ask questions or offer your own responses.

Photo: A view of the Mediterranean

Editor’s note: I started working on this post yesterday, and after writing and writing and writing, I realized it was turning into a David post While I heard a lot of interesting discussion yesterday, I’ll try to stick to an overview of main ideas and questions, and then respond to your comments and questions. Perhaps we can extend the symposium into our own space here…

This morning, I got to attend my first major session at the Papandreou Foundation’s Symi Symposium. Entitled "Energy in Flux: Safe Passage to a Future of Alternatives," the session consisted of three presentations on transitioning to a new energy future, and a lively debate over the challenges and opportunities created by the need to shift energy priorities in the face of global climate change.

Overall, I was delighted by the optimistic tone that ran throughout these presentations (which, in some cases, became points of contention in later open discussion): all three speakers acknowledged the enormity of the environmental challenges we face, and noted that combined efforts of the public and private sectors will be necessary to mobilize the larger public to action. In each presentation, the speaker focused on public involvement (in the roles of consumers and citizens), and made the case that an educated populace will provide the momentum for adoption of clean, renewable energy options. Let me just give a very brief overview of the main points offered by each speaker.

The first presentation focused on consumers’ roles in transitioning to a low-carbon energy infrastructure. Dr. Joseph Stanislaw noted that, traditionally, when we talk about energy, we talk about supply: where does it come from? He argued that a shift in mindset and language towards the services energy provides creates greater opportunity for transitioning towards more sustainable energy options. Consumers don’t want energy created from coal, or from solar power, for that matter: they want the services that reliable energy provides. By focusing on meeting this demand, we can address our contributions to climate change by implementing currently available technologies (particularly conservation technologies) while also working on the next generation of cleantech solutions. Consumers can be empowered to contribute to lower consumption by educating them on the "low hanging fruit" available: CFLs, for example. Finally, Stanislaw noted that the private sector is well ahead of the (US) government in recognizing these opportunities: he specifically discussed Wal-Mart’s sustainability efforts.

The second and third presentations both focused on engaging populations as citizens in transitioning towards cleaner energy technologies. The first, presented by James Fishkin of Stanford University of the two described experiments conducted by Texas utilities in "deliberative democracy": representative groups of customers were brought together in person, and through television, to discuss opportunities to purchase "green" power through their utilities. The sessions served to both educate the people gathered, and to listen to their concerns. These sessions produced amazing results: before these sessions, 52% of these consumers will willing to pay more for green energy; afterwards, 84% expressed willingness. The speaker noted the the increased prices don’t have to be much larger: even a $.25 addition to customers’ monthly bills would generate millions of dollars for increased renewable infrastructures. The success of the Texas experiment has led to other requests to hold such events: they’ve been repeated in Nebraska and Nova Scotia (with similar positive outcomes), and more will be held in Vermont, and as part of the next National Governor’s Association meeting. The third speaker, John Panarenos, provided the results of a similar effort in Europe: when asked, the representative samplingof citizens choose "energy and environment" as the most pressing issues facing the EU. The combination of terms was important — when the word "environment" was presented by itself, it didn’t receive nearly as high numbers.

As you might imagine, other symposium delegates had plenty of questions and even challenges for these speakers. A few points offered:

• The "small steps" position of the first presentation was challenged with the Chinese proverb "You can’t cross a ravine with small steps": ultimately, the enormity of these problems require much bigger responses.
• The market focus (which was not exclusive — he wasn’t arguing for "letting the market fix the problems") of the first speaker’s presentation was also questioned, with at least one respondent noting that we must focus on what scientists say is necessary, rather than what is possible in a consumer market.
• Several respondents also argued for more top-down regulation — in fact, that seemed to be a major point of debate: a focus on grassroots action (which is what I heard coming from these presentations) vs. government regulation.

Needless to say, this session was fascinating and provocative: as the first speaker noted, we can’t separate energy issues from climate change, so these kinds of discussions are necessary. I’ve just given the briefest of overviews here — feel free to offer comments or ask questions…

The evening sessions at the symposium are shorter and a bit less formal. Tuesday’s evening’s focused on a presentation by Kim Alter (Oxford University) on the concept of social entrepreneurship and social enterprise: the hybridizing of business and non-profit models into a unique endeavor that harnesses market forces in innovative ways to address social (and environmental) challenges. As with the morning session, the discussion was lively following the presentation. The concept of social enterprise as a distinct category, rather than another form of non-profit, was a major question for participants in the discussion.

Tomorrow: Excursion day…. with lots of photos from Paros and Antiparos….

After a brief hiccup last week (call it the Senior Editor in vacation mode!), we're pleased to get back to our content swap with Naturalpath, the green health community. This week, we're featuring an article on a concept that's rapidly growing around the world: eco communities. What are they? According to the article,

Eco villages seek to unite two emerging truths: human life thrives best in small, supportive, healthy communities, and that the only sutainable path for humanity to adapt and reinvent concepts from traditional community life to our modern economic and social realities.

As usual, the writers at NP have collected a wealth of resources for your enlightenment. If the idea of shifting gears, and moving into a community with a lighter environmental impact appeals to you, take a look at the full article.

MakeMeSustainable.com

Editor's note: As many of you know, we often do a Weekend Web Review, but decided we'd wait one day to introduce you to MakeMeSustainable.com, which launched today.

So, you've installed CFLs, started walking instead of driving on those walkable trips, and set your hot water heater at the recommended 120 degrees. You're doing your part to help fight climate change, and that's great. But, do you ever wonder how much impact you're creating with these actions? Or, do you want to know how your actions compare to others? The newly-launched MakeMeSustainable.com provides a set of tools that will help you do just that.

The site is the brainchild of CEO Benjamin N.S. Brown, COO David Delcourt, and Chief Creative Officer Adam Schrader-Brown. I got the chance to talk to Ben and David just over a week ago as they walked me through the site, and told me a little bit about their mission. One word really sums it up: empowerment. The team at MMS want to empower users with the tools and knowledge that will help them actively reduce their carbon emissions, and connect with others who want to do the same.

MMS gives users a number of ways to set and meet goals for reducing their climate impact. When a user registers with the site (which is free), s/he provides information on his/her home and car. That creates a baseline carbon footprint — the system tells you how much carbon you emit in a year from home energy use and driving. You then have the opportunity to choose from a predetermined set of actions that can lower that footprint. For instance, on setting up my own profile and choosing actions I'd already taken, I figured out that I'd installed CFLs in nine light fixtures around my home. I plugged that information into the designated fields, and then told the system that I'd completed that action. It, in turn, told me what kind of reduction this created in my overall carbon footprint. And, after you've taken the actions that are relevant and affordable for you, MMS also offers the opportunity to purchase Native Energy carbon credits to further reduce your load.

Numbers are nice, but MMS goes a further step by providing a user with a graph that shows the difference between the baseline and the reduced carbon footprint. Each time a user completes an action, his/her impact is reflected accordingly.

My profile… : with evidence that I have work to do!

MMS doesn't just stop with showing individuals the difference they can make, though: it also provides a range of social networking tools that allow them to connect with other users in groups, to create a group themselves (so, a company or organization, for instance, could track all of its employees' or members' carbon footprints individually and collectively), and to patronize local businesses that are also working to lower their footprints. Maps can be created within a user's profile to find nearby businesses; if there aren't any listed, you can even invite businesses that are doing good by the planet to join.

For a site in public beta, MakeMeSustainable is awfully impressive. There are certain limitations at this point: you can only figure your carbon footprint for home energy use and transportation — of course, that's the lion's share of it for most of us! There are a couple of other action choices I'd like to see available in addition to those the site has included — I can't get credit for using my reel mower, for instance. These are minor things, though… overall, the site provides a robust set of features for measuring the impact of what we do… or even what we don't. And the MMS team has more in store, so keep checking back… or, better yet, create a profile and start taking advantage of these tools.