Philip's post today reminds that the IT industry in general is pretty energy-intensive. Today, one of that industry's major players is taking another step forward to reduce the environmental impact of one of its major assets: it's users. Yahoo! Green is a new site by the internet giant that provides users with a range of tools that help them lower their personal carbon emissions.

Meg Garlinghouse, director of Yahoo! for Good, told me on Friday that the new site, which will be officially launched with a big kick-off event in New York City, reflects the company's belief that bringing many people together to take small steps can result in a major reduction of our greenhouse gas emissions. At Yahoo! Green, users can commit to a range of various actions that will reduce their own environmental impact: installing a programmable thermostat, installing a CFL in a porch light, air-drying clothes in the Spring and Summer, etc. The site records each user's plan and calculates the emissions savings produced. These figures are then compiled to show the total amount of GHG emissions saved by all users participating in the program.

Yahoo! will also add an element of competition to the site: user carbon savings, as well as information gathered from other Yahoo! tools, will be calculated by their location, and the US city with the highest totals will be named "America's Greenest City" by the company, and awarded either a fleet of hybrid taxi cabs, or the cash equivalent, which can be used to "green up" a public building. The "Be a Better Planet" competition will run through June 8th. Individual participants will receive a free CFL for their efforts.

We're impressed, and we look forward to Amy's coverage of today's NYC event, which will feature Yahoo! co-founder David Filo, Global Green USA CEO Matt Peterson, and Academy Award-nominated actor Matt Dillon. When combined with it's own carbon neutrality pledge, its sponsorship of 18seconds.org, and its Earth Week challenge to employees to reduce the company's overall environmental impact by 20% (which was rewarded by staging a Sumo wrestling match between Filo and co-founder Jerry Yang — watch the video), it's clear that Yahoo! is taking significant steps to not only operate in a more sustainable manner, but also to educate others about the benefits of living a greener lifestyle.

Yahoo! Green

Back in December, the word leaked out that mega-retailer Wal-Mart had issued a "request for proposals" (RFP) on adding solar arrays to selected stores. When I interviewed Andy Ruben, the company's vice-president for sustainability, the company was still quiet about this program.

Today, the cat's officially out of the bag: Wal-Mart announced that it would purchasing solar power from "BP Solar, SunEdison LLC, and PowerLight, a subsidiary of SunPower Corporation, for 22 combined Wal-Mart stores, Sam's Clubs and a distribution center in Hawaii and California."

Keep in mind that this is just a pilot program — the company wants to explore the viability of using solar power in order to meet its long-term goal of being 100% powered by renewable energy. Furthermore, the company won't be buying solar arrays, but will enter into power purchase agreements with these companies: the contractors will install the solar arrays on Wal-Mart stores, and the company will buy the power generated by those arrays. With this model, which is also being used by GM and Whole Foods, the company avoids the massive investment in new equipment. What is unique about Wal-Mart's arrangement with these companies is that the retailer will also take ownership of renewable energy credits created by the power produced.

The company estimates that the solar power installations will provide up to 30% of the energy needed at the store at which its installed. Wal-Mart also claims that this move should result in greenhouse gas emissions savings of 6,500-10,000 metric tons per year.

Those savings are impressive, no doubt, and we hope that Wal-Mart's pilot is successful enough to install solar panels on other stores. The educational value of each of these installations may prove an even bigger benefit, as many Wal-Mart and Sam's Club shoppers will get a closer look at the benefits of solar power each time they shop. No word on whether the company will actively promote the use of solar energy to shoppers at these stores, but let's hope so — there's a great opportunity to spread the word…

Reuters and PR Newswire

On Thursday, we pointed to a BusinessWeek article (via Gristmill) that claimed "A number of organic farmers across the country say that Wal-Mart has backed off of aggressive plans to offer more organic foods." Writer Pallavai Gogoi quoted two organic farmers who said that orders from the giant retailer have dried up; the executive director of the Florida Certified Organic Growers & Consumers group further suggested the Wal-Mart's move into organic foods appeared to misinterpret demand for these items at its stores.

In response to these claims, Karen Burk, a member of Wal-Mart's corporate communications team, assured Gogoi that the company remained committed to selling a wide variety of organic foods, and that its original goals had been miscommunicated; furthermore, the company had met or exceeded the goals for organic foods.

Today, Burk submitted a letter to BusinessWeek's editor claiming that the article created "an erroneous and inaccurate representation of Wal-Mart’s commitment to providing our customers with affordable access to organic products." A representative of the company passed the letter along to Green Options, and we've published it in full below. Wal-Mart's efforts to "green" its products and operations will have an enormous effect on the supply of and demand for more sustainable options in the marketplace, so we believe this conversation about the company's commitments needs to happen through a broad range of media channels.

Karen Burk's letter

April 13, 2007

Dear Editor,

Pallavi Gogoi’s article, posted April 12, 2007, on Businessweek.com, is an erroneous and inaccurate representation of Wal-Mart’s commitment to providing our customers with affordable access to organic products.

We have been selling organic products in our Supercenters and Neighborhood Markets for many years and, due to customer demand, announced plans to double the organic food offerings in those locations in March of 2006. We quickly met that goal and even exceeded it in communities where there is an exceptionally high demand for organic offerings. We continue to see steady customer interest in buying quality organics at great prices.

We realize that the customer base in each of our communities is unique, so we tailor the assortment in each of our stores to meet our customers’ needs. This is part of our long-standing “store of the community” philosophy of matching the mix of merchandise with the customer base and demand in each specific community. At a Bear Stearns investors conference on March 8, 2006, Wal-Mart executive Stephen Quinn announced, “We’re soon going to have over 400 SKUs (stock keeping units) of both fresh and brand name superior organic foods available at the Wal-Mart price.” Today we’re proud to offer significantly more than that company-wide, which is completely in line with our plans. This enables specific locations to customize their assortment of organics to fit the consumers in their community. This simply makes good business sense. We’ve used this same philosophy of tailoring our merchandise mix for each store for various categories for more than 10 years.

As a company that’s always working to provide our customers with the best products at the best value, we determine what we’ll buy based on ongoing assessments of quality, price, customer feedback and other factors. Organic apples are one of the top selling organic produce items at Wal-Mart, along with carrots, citrus, lettuce and packaged salads. Far from “backing off,” sales for Wal-Mart’s organic produce for 2006 were at a growth rate well above the industry average of 13.7 percent, based on data from the Organic Trade Association.

Bottom line, Wal-Mart’s growth in the organics category will continue to be reflective of the demand and we will continue providing our customers with the organic products they desire at low prices.

Sincerely,

Karen Burk
Wal-Mart Corporate Communications

We're interested to hear what you think about the claims made both in the BusinessWeek article, and in Ms. Burk's response.

We've seen plenty of evidence that the tech world has caught the green bug, and now the search engine optimization (SEO) folks are getting on board. Swedish-based web marketing company Getupdated has announced the creation of the SEO World Championship, and the first one started on Monday. The phrase for which web masters and SEO experts are optimizing in this first competition: "GlobalWarming Awareness2007." Contest creators hope to have fierce competition among webheads aiming for top spots on Google, Yahoo!, and MSN Live, and to generate awareness for climate change along the way. According to Getupdated's press release,

This unique SEO contest is targeting a significant cause as well as trying to make a global difference. The project focuses on creating world consciousness of our continuous planet heat rise. "The SEO World Championship selected this keyword with the purpose of creating worldwide awareness related to the issue of the Earth heat rise". Our contestants will write valuable content about what we can do to prevent Global Warming" said Luar Buso, Vice President for Getupdated Internet marketing.

Search engine optimization is all about getting the word out via the web, so hopefully we'll see some valuable content created on the climate crisis. The contest runs through May 1st; I'm thinking about putting a link to the search on Google so we can keep track of both the horserace and the information presented. Now, if they could just offer greener prizes…

Crossposted at sustainablog

There's no definitive answer to that question (yet), but the Detroit Free Press reports that Michigan Governor Jennifer Granholm is putting the hard sell on California-based Tesla Motors (creator of the very cool electric vehicle, the Tesla Roadster) to locate a new manufacturing facility in the Wolverine State. Earlier reports had the $100 million, 300-employee factory going to Arizona, North Carolina or California, but Tesla realizes that Michigan, and Detroit in particular, has the talent pool it needs to move to the next level. The company has already moved to locate a technical center in the area:

Tesla's U.S. manufacturing plant and the [Detroit suburb] Rochester Hills engineering center would be focused chiefly on the company's next-generation electric vehicle, a sedan that Eberhard hopes will cost around $50,000 and sell about 10 times the volume of the roadster.

Tesla has raised about $60 million, including $27 million from PayPal Inc. founder Elon Musk and small investments from Google Inc. founders Larry Page and Sergey Brin. Initial employees at its San Carlos, Calif., headquarters were primarily engineers with backgrounds in electronics, but as the company moved toward mass production, [Tesla CEO Martin] Eberhard said experienced automotive engineers were needed. "And the fact is, those people are in Michigan," he said.

David Cole, chairman of the Center for Automotive Research in Ann Arbor, called Tesla's decision to put a tech center in Rochester Hills "an affirmation of the fact that if you want to be major player on the automotive scene, you've got to have a presence here."

With GM's recent announcement of its new Volt concept car, as well as plans for a plug-in hybrid version of the Saturn Vue, Detroit could quickly become a hub of EV research, development and manufacturing. "Could" is the operative word there, of course: the Big 3 are still moving relatively sluggishly on new-generation, gas-sipping (or gas-free)automobiles. Tesla's presence may just get that engine revving a little harder… Thanks to GO Beta Tester Eric Benson for passing that along.

Detroit Free Press: "Granholm Going After Jobs"

Speaking at the Consumer Electronics Show in Las Vegas yesterday, Dell founder and chairman Michael Dell issued a challenge to the personal computer industry: make free recycling of used computers a standard part of doing business. According to the New York Post, Dell said,

"Today, I challenge every PC maker to join us in providing free recycling for every customer in every country you do business, all the time - no exceptions. … It's the right thing to do for our customers. It's the right thing to do for our earth."

Additionally, Dell announced that the company would also would begin a program called "Plant a Tree for Me," in which customers could elect to have a small portion of their purchase price ($2 for notebooks, $6 for desktops) donated to The Conservation Fund and CarbonFund.org to fund tree-planting efforts. Dell would cover the administrative costs of the program.

This is a smart move by Dell. E-waste recycling isn't mandatory nationwide in the US, but it's likely coming: already some states and local governments have implemented requirements for disposing of used electronics. Carbon regulation is also on the way. Dell not only prepares itself for these requirements, but gets green credibility for making this voluntary move — Greenpeace, for instance, has praised the company's efforts thus far. More and more, these kinds of moves are going to put companies on top not just in terms of eco-consciousness, but also in terms of profitability.

New York Post: Dell: PC Industry Need to Go Green

New York Times: Dell Founder Wants to Offset Energy Consumption

Dell Earth