Speaking at the Consumer Electronics Show in Las Vegas yesterday, Dell founder and chairman Michael Dell issued a challenge to the personal computer industry: make free recycling of used computers a standard part of doing business. According to the New York Post, Dell said,

"Today, I challenge every PC maker to join us in providing free recycling for every customer in every country you do business, all the time - no exceptions. … It's the right thing to do for our customers. It's the right thing to do for our earth."

Additionally, Dell announced that the company would also would begin a program called "Plant a Tree for Me," in which customers could elect to have a small portion of their purchase price ($2 for notebooks, $6 for desktops) donated to The Conservation Fund and CarbonFund.org to fund tree-planting efforts. Dell would cover the administrative costs of the program.

This is a smart move by Dell. E-waste recycling isn't mandatory nationwide in the US, but it's likely coming: already some states and local governments have implemented requirements for disposing of used electronics. Carbon regulation is also on the way. Dell not only prepares itself for these requirements, but gets green credibility for making this voluntary move — Greenpeace, for instance, has praised the company's efforts thus far. More and more, these kinds of moves are going to put companies on top not just in terms of eco-consciousness, but also in terms of profitability.

New York Post: Dell: PC Industry Need to Go Green

New York Times: Dell Founder Wants to Offset Energy Consumption

Dell Earth